Angels Management is a Beirut-based modeling agency focused on discovering and developing talent. They came to us for a visual identity that let the models shine, but with a controlled edge.
In contrast to the softness that the brand name implies, we went with a wide-set sans serif logomark to reemphasize attributes of boldness and confidence. A strict black and white scheme lends to this even more, keeping things sharp and simple.
Designing an identity for a modeling agency comes with its own set of rules. The brand needs presence, but it can’t compete with the talent, it has to frame, not distract. The goal was to find that balance: clean enough to step back, sharp enough to still be remembered.
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