DRIPD

Cooler.
(Than your cold brew).
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Art Direction
Visual Identity
Dripd is a “sexy” neighborhood café and eatery located in Gemmayze, Beirut. They wanted a visual identity that had nuances of cool, laid-back and instagrammable. Something that felt effortless but still packed personality. 

Photography & video credits: @dripd.lb
Steering clear of cliché café color schemes, we ran bold blue hues through the identity to keep it fresh with a (literally) cooler tone. The custom logotype does the rest - striking, playful, and unmissable on Gemmayze’s main road.
We developed a set of custom illustrations, built to complement the logotype, add structure to layouts, and add both components of storytelling and rhythm across brand assets. 
A brand identity tied to its brand experience. It does what a good spot should do: pulls you in and keeps you coming back (even if it’s just for aesthetic pics of your cup). 
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