Light Inc.

Decades in.
Still glowing.
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Website Design
Website Development
Visual Identity
Art Direction
Light Inc. has been a key player in the lighting industry for over four decades. With a rich history and a future-focused mindset, they approached us to help translate that legacy into a bold, modern identity and digital experience. Our task: strike the right balance between technical innovation and visual elegance - illuminating a brand that’s just as impactful as the light it delivers.
Giving Light Inc. a solid foundation to its visual identity, we constructed a geometric monogram composed of abstracted forms of the brand name initials. By studying negative space, we created the illusion of a seamless interaction between the letters ‘L’ and ‘I’. The result sits between futurism and minimalism, a testament to the relationships that Light Inc. fosters. 
We carried the same sleek visual language of the brand through its digital assets. A seamless and interactive web experience that underscores Light Inc.’s commitment to innovation and forward thinking solutions. 
We kept the interaction intentional - playful movement that brings the system to life without getting in the way. It’s a digital finish that feels sharp, considered, and future-facing.
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