AB+P

We don’t just design buildings.

We design the process.

Art Direction

Visual Identity

Atelier Bsaibes + Partners is far from your ordinary architecture firm. It’s a full-spectrum design practice that approaches architecture as both an artform and a system. Our job? To turn AB+P’s belief in efficient, adaptive architecture into a visual identity that brings both values together. A visual language built on purpose, precision, and made to (actually) work.

A sleek arrow motif turns into a modular identity system; a device that anchors compositions, interacts with typography, creates visual hierarchy, and reinforces AB+P’s progressive design ethos. A system that moves like that of architecture: Deliberate. Functional.