Wak

The stick your ancestors used.

But like, way cooler.

Website Design

Website Development

3D Artwork

Cinematics

Miswak is nature’s original toothbrush, a twig used for centuries to clean teeth and strengthen gums. Wak takes that age-old ritual and gives it a modern upgrade: a sleek, reusable stick with replaceable miswak heads. We brought their identity into the digital space, building a website, 3D visuals, and cinematic content to help tell their story in today’s contemporary world.

WAK’s website was built to reflect the product: clear and direct. A minimal layout lets the brand and product take the lead, with our 3D visuals adding just the right amount of flare.

Aiming to bring this product to generations beyond its classic users, we didn’t take an overly heritage-heavy direction. We placed Wak in a modern light, one that feels familiar to today’s routines, without losing the contextual component and what makes miswak special.

It’s a challenge to take something so rooted in heritage - and in a specific audience - and bring it into a world far from its original context. But it’s a challenge we took head-on. A new take on an old ritual taught us that with the right approach, tradition doesn’t have to be lost, it just needs to be reintroduced.