OPPA

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Visual Identity

Art Direction

Naming

Oppa, a cookie brand with a wide and indulgent product range, came to us seeking a visual identity that translated their bold flavors into even bolder visuals. We built a playful, spirited world full of loud colors and typography that (slightly) crumbles.

Every element was carefully considered to create visuals that pop on shelves. We explored the balance between type, product focus, and color to build a cohesive world — one that drives recognition and builds brand awareness at every touchpoint.