Zingpop is a soda that tastes like the classics — but with prebiotics, botanicals, and way less sugar. Instead of lecturing you about gut health, they wanted to show up as the fun, approachable brand in a sea of clinical noise.
We skipped the usual fruit imagery and took a more unexpected route. A set of custom animal-inspired hand-drawn illustrations was created for each flavor — designed to connect with the audience in a spirited and memorable way. These characters go beyond the drink and become part of Zingpop’s story.
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