ABIOCCO

Caution: May cause drowsiness.

Welcome home.

Brand Strategy

Naming

Visual Identity

The Italian word abiocco refers to that heavy, sleepy feeling you get after a big, satisfying meal. You know the one: pants unbuttoned, fork down, deep sigh. Named by yours truly, we brought it to life through an identity that borrows from Italian culture without leaning on cliché - terracotta warmth, baby blues, and hand-drawn nods to the ingredients that make it all happen.

“Can we make the logo bigger?” Sure. We did. A bold, uppercase mark anchors the identity, set in contrast against a clean, minimal sans-serif system. Dynamically placed across applications, the Abiocco mark doesn’t whisper.

Don’t forget your goodie bag.